After growing yourself a beard, you quickly come to realise a beard is as much about making sure it looks goods as it is about making sure it smells nice.
The difference with a beard cologne is that they are paired together with beeswax and jojoba oils rather than alcohol. This gives a longer lasting product, that is less overwhelming. In addition, these specific beard products are less likely to dry out and irritate the skin compared to the typical alcohol based spray colognes.